As the sport’s big star, Hamilton has been a vocal critic of Formula One and its need for greater engagement with fans.
After being unable to pass his team-mate Valtteri Bottas at the Abu Dhabi Grand Prix last month, Hamilton blasted the track and called for changes to provide more overtaking opportunities.
F1 was taken over by Liberty Media in 2016, with this season being their first full year in charge.
Hamilton won the 2017 Drivers’ Championship with three races to spare.
Mercedes also dominated the Constructors’ Championship, leading to calls for F1 to mix things up.
Minimal rule changes over the off-season and a lack of acton in addressing uncompetitive tracks means Hamilton is favourite to successfully defend his title in 2018.
And the Brit – a four-time world champion and one of the most recognisable sports people on the planet – reckons the F1 bigwigs can do a lot more with this sport.
He urged F1’s new bosses to make the sport “more raw”, and questioned why F2 is often able to make provide more spectacular racing.
“From a racing driver’s point of view you just want to be able to race closely like you could in karts,” said Hamilton. “Kart racing is the best form of racing still, because the guys follow each other so closely.
“Everyone has an opinion about it,” said Hamilton.
“It’s not about what I want, it’s just F1 has been a little bit behind other sports. It’s such a special sport.
“And you look at the NFL, you look at soccer, you look at all these other sports which happen to have a little bit more of a global awareness – F1 has the scope to be as big as those.
“The great thing with (CEO) Chase Carey and the team from Liberty coming in is they’ve really brought something new into the mix this year, whilst they’re learning at the same time about the sport, and what the fans want.”
Hamilton won 10 races in the 2017 calendar, with his Mercedes team-mate Valtteri Bottas claiming a further three.
Next season the drivers will have the new halo head protection in place, while the cars are likely to be just as wide as they were in 2017, making overtaking more difficult.
“There’s no reason why a GP2 race or F2 or whatever you want to call it should be louder and sound better, and be able to have better racing, and follow closer.
“And that’s what we’ve somehow got to make in F1, while it’s still faster than the other classes.”
“The cars this year are the best they’ve ever been. Looking at the next step, I believe Ross [Brawn] and Chase and the teams are really working hard to make sure that the next cars in 2021, they’re even more raw.
“I hope they make the cars louder. You can have bigger tyres. Why did Jackie [Stewart] have big tyres back in the day and we’ve got smaller tyres?
“Maybe a little less downforce, maybe we can race closer.
“I think the great thing with Chase and the team from Liberty coming in is they’ve really brought something new into the mix this year, whilst they’re learning at the same time about the sport, and what the fans want.”